5 ways to increase your revenue selling on Amazon

With rising competition and talks of digital markets becoming saturated, how can you bring your product to the forefront of customer searches and increase your sales on Amazon?

Great question, let's dive in...

Firstly, let’s not panic.

Amazon isn’t going anywhere anytime soon. In fact, data shows that the revenue of Amazon is increasing each year by astronomical numbers. With $470 billion in total net sales made on the platform in 2021 and over 197 million visitors each month - there are almost endless opportunities for you to be making money on Amazon.

So how can you ensure you’re a part of it?

Let’s take a look at our top 5 tips for increasing your sales via Amazon…

1 . Listing Optimisation

The truth is, it simply isn’t enough to be setting your listings up, absent-mindedly posting some product photos, writing a quick description and expecting the money to roll in.

Similarly to Google, Amazon uses a complex algorithm to help ensure they’re displaying the best products for users.

Think about it - you're on the hunt for a premium espresso machine to kickstart your mornings and satisfy your (totally non-problematic) caffeine cravings. You turn to Amazon, confident it'll deliver exactly what you need.

Only - hang on a second. What's that? Instead of being presented with a selection of espresso machines, you're bombarded with makeup palettes and pet food listings. Ermmmmm.....frustrating right?!

You see, Amazon's success hinges on providing a seamless shopping experience, tailored to individual needs and preferences. To achieve this level of personalised precision, the platform relies on effective Search Engine Optimisation (SEO) strategies.

SEO is the process of optimising your product listings, to help them rank higher in the most relevant product searches, therefore, improving your brand visibility, and, you guessed it - bringing in the cash!

How does Amazon SEO work to increase your Amazon sales?

There are a number of Amazon SEO methods to be mindful of…

Keyword Research

To get your product in front of the correct audiences, you’ll want to conduct some Amazon keyword research to see what your audience is actually searching for. This can be time-consuming - however, you won’t have much of an SEO strategy without it.

We recommend using software designed to specifically find the best keywords within your niche. Once you’ve done this, it’s important to use those keywords throughout your Amazon listings in an organic and user-friendly manner.

Amazon A+ Content

Amazon’s A+ Content feature allows you to personalise your product listings with your brand story, brand colours, HD videos and high-quality images.

Essentially, think of this as your way of decorating your storefront effectively, setting the right mood lighting, and ensuring your customers are having a great time whilst in your store. If the user experience is great whilst they’re browsing your products, they’re much more likely to buy from you.

Brand Story

You’ve spent months, probably years, creating your business, right? You’ve worked so hard - and you’ve got a business to be proud of. So why not show it off?

Amazon’s ‘Brand Story’ feature lets you shout about this here. People don’t want to buy from a faceless brand or business without a name. They want to see you, your values, and the personality of your brand.

By utilising the ‘Brand Story’ feature, potential buyers can form emotional connections to your business, increasing your chances of being remembered over other listings, overtime, increasing your revenue on Amazon.

Product images and infographic

This really isn’t rocket science, but it does require a little effort to get right. The images you select for your listings need to not only be high-quality and accurate representations of your products, but they need to answer your potential customer's questions.

The most efficient and effective way to do this is to use a combination of high-quality HD photos, combined with well-structured and insightful infographics. Infographics are a fantastic way to let your customer know that you understand what they are wanting from your product and that you are the solution to their queries and help increase your revenue on Amazon.

2. Brand Registry

Next up - Amazon Brand Registry!

This little gem is not to be overlooked. The Amazon Brand Registry is a program designed to help you protect your brand and manage your presence on the platform. By registering your brand with Amazon, you gain access to a suite of powerful tools and features that not only help you to protect your intellectual property but also enhance your product listings and increase your overall visibility. It's like having a VIP membership to the Amazon party, and who doesn't want that?

To enrol in the Brand Registry, you'll need to have a registered trademark for your brand and be able to demonstrate that you own the rights to use it. Once you're all signed up, you'll unlock features like the aforementioned A+ Content and Brand Story, as well as access to Amazon's brand analytics, which will give you invaluable insights into your target audience.

Another key benefit of the Amazon Brand Registry is that it allows business owners to protect their brand name and logo, and ensure that only authorised sellers can sell their products on the platform. This can help to reduce the number of counterfeit products being sold on Amazon, which can damage a brand's reputation and decrease sales.

3. International Expansion

We're going global, baby!

International expansion can be a fantastic method for businesses to skyrocket their revenue on Amazon.

One strategic tactic is to branch out into different marketplaces on the platform, like Amazon Europe or Amazon USA.

This move lets businesses reach new customers across the globe and tap into diverse consumer markets. Think of it as your brand's version of a world tour!

Moreover, businesses can also make their product offerings more internationally appealing. This might involve offering multiple languages on product pages, providing worldwide shipping options, and playing nice with foreign regulations.

Another clever strategy is to sell the same products in various marketplaces. By doing this, businesses can increase their Amazon revenue by reaching a broader customer base and seizing new market opportunities. It's like throwing a party and inviting the whole world!

However, it's crucial to remember that when embarking on a global conquest, businesses should be mindful of cultural and legal differences and ensure they comply with the rules and regulations of each marketplace. After all, nobody likes a party crasher.

4. Leveraging customer reviews and ratings

Ah, customer reviews - the unsung heroes of the e-commerce world. These nuggets of wisdom (or sometimes, sheer comedy) can be powerful tools for increasing your revenue on Amazon. So, buckle up and let's dive into the art of leveraging customer reviews to your advantage.

First things first, don't be shy about asking for reviews. Encourage your customers to share their experiences and provide feedback on your products. You can do this by sending follow-up emails or including a friendly note in your packaging. Just remember not to be too pushy - nobody likes a stage-five clinger.

Positive reviews are like gold dust for your Amazon listings. They provide social proof, build trust, and help persuade potential customers to hit that "Add to Cart" button. So, when you receive glowing feedback, be sure to shout it from the rooftops (or, you know, just feature it prominently on your listing).

But what about those not-so-glowing reviews? Well, they can be valuable too! Negative feedback offers insights into areas where you can improve your product or customer service. Take the time to address these concerns, and don't forget to respond to the reviewer politely and professionally. By showing that you care about their experience and are willing to make things right, you'll not only win over the dissatisfied customer but also impress potential buyers who are reading through the reviews.

And then there are the hilarious reviews - you know, the ones that make you chuckle or raise an eyebrow. While they may not directly influence sales, they can certainly add some much-needed levity to your Amazon journey. So, why not embrace these quirky critiques and share them on your social media channels? After all, laughter is the best medicine (even for your Amazon sales).

5. Work with an Amazon Distributor

Finally - by far the easiest, fastest, and most efficient way to increase your revenue when selling on Amazon - working with an Amazon Distributor and Amazon Agency.

Yes, someone like us guys.

Our small team has the expertise, knowledge, and skillset to ensure your Amazon game is the best it can be. The result? You save hours of time and can get back to doing what you do best.

Here at UK Sourced Ltd, we have years' worth of experience selling competitively on Amazon, handling customer service issues, liaising with Amazon directly, facilitating shipping, and providing a wide range of services to optimise your Amazon presence.

By partnering with us, you can tap into our resources, industry insights, and network to maximise your product visibility, increase sales, and drive revenue growth on the platform.

Increase Amazon Revenue....

In conclusion, increasing your revenue selling on Amazon requires strategic planning, optimisation of product listings, leveraging customer reviews, expanding internationally, and working with experienced partners like an Amazon distributor. By implementing these strategies, you can position your brand for success in the competitive Amazon marketplace and take advantage of the immense opportunities it offers.

To learn more about how to increase your revenue on Amazon and the solutions and services UK Sourced provides, drop us a message or book in for a free consultation - and we'd be happy to chat all things Amazon with you!

Remember, Amazon is a dynamic and ever-evolving platform, and staying ahead of the curve is essential. So, embrace these strategies, adapt to changes, and watch your revenue soar on the world's largest online marketplace.